Is It Time to Regulate Social Media Influencers?

Influencer marketing is $10 billion industry without many rules.
Photo: Klaus Vedfelt/Getty Images

In August, the YouTube beauty vlogger Marlena Stell uploaded a nine-minute video titled “My truth regarding the beauty community” to her channel, which currently has 1.4 million subscribers. Though she refuses to name names (“I don’t want, by any means, for this to be part of any of the drama,” she says), the video is an attempt to shed light on the rapacious greed within the beauty influencer community.

“There are thousands of beauty influencers that want to make a name for themselves,” Stell says at one point. “They want to share their love of makeup. They want to do something they’re passionate about and support their livelihood by doing something they love. Some, unfortunately, are doing it because they want to be ‘famous.’ They want to have a nice paycheck. They want to go on trips. They want to have the fame and not share the love within the beauty industry.”

Via The Morning News

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